RJ Home Services · Round 3
Twelve homepages built to turn visits into calls.
Round 3 is all about leads: eight new conversion-first homepages plus four favourites from round 2 (Van Wrap, Power Ready, House Blueprint and Home Team). Every one now has light and dark mode; use the toggle here or in any page header and your choice follows you. Tap a card to open it, and use "All concepts" at the top to come back.
- Phone button first on every screen
- Every button calls or opens a pre-filled form
- Light and dark mode on every page
- Sticky call bar on phones
- Real photos, offers and reviews from RJ
Your round 1 feedback, applied to all twelve
- No emergency or 24/7 messaging. Same-day appointments, Saturday hours and business-hours phone instead.
- No sideways text anywhere.
- 500+ Google reviews, with the Google logo.
- The lightning bolt is the real elongated bolt from the logo and the trucks.
- Service area headlines Fredericksburg, Stafford, Spotsylvania, Warrenton, Culpeper and Gainesville. Orange, Louisa and the far towns are out.
- RJ Way Plan at $165/yr, plus the Generator Maintenance Plan at $395/yr.
- 10% off for military, first responders, educators and seniors.
- $150 off EV charger installation and $500 off a panel change.
- Financing: multiple finance companies, plus the Premier Program.
- "We accept" sits next to the card logos, with the Virginia Class A Contractor licence.
- Every button goes somewhere: call, or straight to the booking form.
- Old team photo removed. A spot is held for the new one.
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01ConceptInstant Quote
The quote form is the hero: a three-step card that feels like three taps.
Signature movePick a service, a town and timing, then name and phone. Every service and offer button jumps into it pre-filled.
Open homepage → -
02ConceptOffer First
Leads with RJ's real deals. Pick your trade and the headline offer changes.
Signature moveClaim the offer with just a name and phone, right on the coupon.
Open homepage → -
03ConceptCall First
Built for phone calls: a big "talk to a real person" card with today's open hours.
Signature moveLive open status from RJ's real hours, one huge call button, and a call-back request when the office is closed.
Open homepage → -
04ConceptProblem Picker
Homeowners know the symptom, not the service. Start with what's going wrong.
Signature moveTap "No hot water" or "Breakers keep tripping" and see the likely fix, the matching offer and a two-field form.
Open homepage → -
05ConceptBook Online
For people who'd rather not call. A booking widget right in the hero.
Signature movePick a service, a day and an arrival window, add name and phone, and RJ calls to confirm.
Open homepage → -
06ConceptProof Stack
Trust first: every credential checked off next to a short quote form.
Signature moveA six-point proof ledger in the hero, plus an RJ vs. the typical contractor comparison.
Open homepage → -
07ConceptSecond Opinion
Wins leads from competitors' quotes with RJ's free second opinion.
Signature moveUpload the other company's quote and get a flat-rate price in writing.
Open homepage → -
08ConceptFast Lane
Ad landing-page discipline on the homepage: short, punchy, a form in every screen.
Signature moveA four-field form up top, the same call and quote buttons after every block, and a sticky quote rail.
Open homepage → -
09ConceptVan Wrap
From round 2. The van livery becomes the website: gold front, green swoosh, angled cuts.
Signature move"Book the van". Pick a day and a time window and watch the van head to your house.
Open homepage → -
10ConceptPower Ready
From round 2. A generator product-launch page with the Premier Program front and centre.
Signature moveA three-question backup power picker that recommends a setup and books a sizing visit.
Open homepage → -
11ConceptHouse Blueprint
From round 2. A technical cutaway of a house showing every pipe, drain and wire RJ works on.
Signature moveTap a numbered point in the house to see what RJ does there, the matching offer, and book it.
Open homepage → -
12ConceptHome Team
From round 2. The loud one: a sports-campaign look with jersey numbers and a roster.
Signature move"Pick your play". Four big cards flip over to show the top jobs and book them.
Open homepage →